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The short answer
In France in 2026, the best review tool to try for free is OpenAvis: a permanent free plan, then €29/month, with no credit card, no commitment, and a 5-minute setup. Up Review offers the closest French free plan, while Custplace opens free access through its Local Profile tier.
Trying a review tool before you pay is still the best way to avoid a bad choice. But not all free offers are equal: some are permanent plans, others just a few-day trial, sometimes with a mandatory credit card. This top 8 separates the tools that give you real free access, with no commitment, from those that cap the trial in time. The goal: start collecting reviews with no risk and without reaching for your card.
Our methodology
This ranking is based on the reality of the free plan or trial (permanence, no credit card required), public pricing, multichannel collection, AI analysis of reviews, and website widget, for a French local business.
| # | Tool | Public pricing | Free trial | QR/email/SMS collection | AI analysis | Website widget |
|---|---|---|---|---|---|---|
| 1 |  OpenAvis | |||||
| 2 |  Up Review | |||||
| 3 | Custplace | |||||
| 4 |  GMB Club | |||||
| 5 |  Elfsight | |||||
| 6 | BonjourAvis | |||||
| 7 |  Trustpilot | |||||
| 8 |  Reviews.io |
OpenAvisOur #1 pickOpenAvis offers a real permanent free plan, with no credit card and no commitment, then a single plan at €29/month: collection by QR code, email, and SMS, negative review filtering, AI analysis of reviews, and a website widget, with a 5-minute setup.
Best for : Best for French small businesses, SMBs, and local shops that want to start for free, with no credit card, and keep clear public pricing if they move to a paid plan.
Try OpenAvis for free →Up ReviewUp Review has a Free plan at €0/month (1 QR code, 50 scans per month), then a Starter at €39 excl. VAT/month: it is the closest French free plan to OpenAvis, with QR code, NFC, and SMS/email campaigns.
Best for : Best for brick-and-mortar businesses that want to test collection for free before moving to prize games and AI replies.
See the full comparison →Custplace opens free access through its Local Profile tier (public local pages), then paid tiers at €35 and €125 excl. VAT/month: an NF-certified French platform, but with fragmented pricing that quickly moves to a quote beyond the free tier.
Best for : Best for brands and networks that want to test an NF-certified platform before negotiating a multi-location contract.
See the full comparison →GMB ClubGMB Club offers a free-for-life account, but a very limited one (1 post per week, 20 AI replies per month), then a subscription from €59 per location per month: it is the broadest suite in the ranking, with AI replies, social media, and an SEO blog.
Best for : Best for businesses that want to try a broad marketing suite before paying, beyond review management alone.
See the full comparison →ElfsightElfsight offers a Free plan (200 views per month, 1 widget), then pricing from around $6/month: perfect for displaying your Google reviews on your site for free, but it collects none and filters nothing.
Best for : Best for those who already have reviews and only want to display them for free through a widget on their site.
See the full comparison →BonjourAvis offers a credit-based Free plan to test its AI reply to Google reviews (in under 3 seconds, 118+ languages), but the prices of its paid plans are not public and the tool does not collect reviews.
Best for : Best for testing AI-generated review replies for free, with no collection layer.
See the full comparison →TrustpilotTrustpilot offers a limited free plan (about 50 invitations per month), but its paid plans start around $99/month per domain with a 12-month prepaid commitment, and the reviews live on trustpilot.com rather than on your Google listing.
Best for : Best for e-commerce merchants who want to test brand review collection before an annual contract.
See the full comparison →Reviews.ioReviews.io has no permanent free plan but a 14-day trial, then plans from 29/month per domain: it is an e-commerce platform (product reviews, Google Shopping) more than a local reputation tool.
Best for : Best for online stores that want to test product reviews and star display in Google Shopping.
See the full comparison →Want to try the #1 pick in this ranking?
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