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The short answer
Custplace is a French, NF-certified platform built for multi-site networks, whose pricing is split across several plans and often quote-based beyond the free tier. OpenAvis offers a single, simple upfront price (Free plan, then €29/month), with no contract, and filters out negative reviews before they're published.
Custplace is a complete, NF AFNOR certified platform (a standard for review management) used by large chains. It aggregates reviews from more than 100 platforms, manages multi-directory presence, surveys and GEO-optimized local pages. Its pricing, however, is hard to read: several tables coexist depending on the source, and advanced modules quickly move to a quote. OpenAvis targets independent businesses with a single upfront price, self-serve setup and negative review filtering before publication.
VSCustplace| Criteria | Custplace | OpenAvis |
|---|---|---|
Pricing transparency Clear, unified pricing | Multiple pricing tables depending on the source, advanced modules often quote-based, annual billing | A single upfront price: Free plan, then €29/month, with no contract |
Review collection by QR code QR code to collect reviews on-site | A Smart QR Code that detects the mobile OS and redirects to the right platform | QR code print kit (6 formats) and multichannel collection |
Negative review filtering before publication Catch unhappy customers privately | Feedback Management (NPS/CSAT surveys) as private collection, with no clear-cut redirection described | Positive reviews redirected, negative reviews caught privately before publication |
Public pro page (mini-site with no website) A hosted showcase page | Local Profile: public local pages with structured data (Free plan) | Public mini-site like openavis.com/p/name, with no website |
Audience and self-service Type of customer and setup | Multi-site networks and national chains; advanced modules via demo/quote | Independents and small businesses, self-serve setup in minutes |
Reporting fraudulent reviews with status tracking Get a fake review taken down | Not identified: Custplace relies on NF certification of the reviews it collects | Dedicated Reporter Space with status tracking |
Reviews of Custplace are mixed: the platform shows a strong rating on its own site, but third-party feedback mentions suspicions of moderation and gaps between its rating and those on other platforms. Custplace highlights its NF certification as a guarantee of the authenticity of the reviews it collects. It's a solid tool for a network, but its pricing and scope often go beyond what a local business needs.
Custplace pricing isn't unified: the official page shows a Local Profile plan (Free, €35, €125/month excl. tax billed annually), while third-party comparison sites cite other tables (€55/€150/€350 per user/month) for the reviews module, with an Elite tier available on a quote. OpenAvis, by contrast, shows a single, simple upfront price (Free plan, then €29/month), with no contract.
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For a small business or an independent, looking for an alternative to Custplace usually means wanting a clear price and instant setup, without fragmented pricing or an annual contract. OpenAvis delivers multichannel collection, negative review filtering, the widget and the public page, all at a single upfront price with no contract.
Public pricing
Plans and add-ons shown right on the pricing page, no quote to request.
Set up in 5 minutes
Account created and QR code generated with no technical skills.
QR code and email collection
Reach your customers at the right moment, with no manual action.
Automated email sequences
Personalized post-visit follow-ups, generated by AI.
AI review analysis
Recurring themes and an action plan generated by Claude.
Website widget
Your reviews shown on your site with a single line of code.
Reporter Space
Get fake negative reviews left by third parties taken down.
Public pro page
A showcase mini-site on top of your Google Business Profile.
See how OpenAvis stacks up against other review management platforms.