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The short answer
Up Review and OpenAvis are two very similar French tools for collecting Google reviews. The difference comes down to feature choices: Up Review leans on prize giveaways and AI-generated replies to reviews (no filtering, every review goes straight to Google), while OpenAvis filters negative reviews before publication and adds a website widget plus an AI visibility analysis.
Up Review is one of the French competitors closest to OpenAvis: it collects Google reviews via QR code, NFC, prize giveaways, and SMS/email campaigns, offers AI-generated replies to reviews, a mini-site, and public pricing. The two tools overlap heavily but diverge on a few key choices. Up Review makes a point of not filtering (every customer goes to Google, positioned as the ethical choice) and adds gamification. OpenAvis, on the other hand, focuses on filtering negative reviews before publication, a website widget, and AI tools for visibility and Google Business Profile optimization.
VS| Criteria | Up Review | OpenAvis |
|---|---|---|
Negative review filtering before publication Catch unhappy customers privately | Up Review makes a point of not filtering: every customer is redirected to Google | Positive reviews redirected, negative reviews caught privately before publication |
AI-generated replies to reviews AI drafts a reply for you to approve | A core feature: templates by rating, with an AI token quota depending on the plan | OpenAvis offers AI-driven email follow-up sequences, not AI-generated replies to reviews |
Gamification / prize giveaway Wheel of fortune to encourage reviews | A flagship feature (Pro plan), promoted as multiplying review collection | Collection via QR code, email, SMS, and link, with no game mechanics |
Review widget for your website Embeddable review module for your site | Not identified: reviews are showcased through the Up Review mini-site instead | Carousel/grid/badge widget with automatic updates |
Public pro page / mini-site Public page without a website | Custom mini-site accessible via QR code/NFC (menu, social links, news) | Public pro page like openavis.com/p/name, no website needed |
AI-driven visibility and Google Business Profile optimization Visibility score, listing optimizer, AI posts | Not identified: Up Review focuses on collection and AI replies | AI visibility analysis, Google Business Profile optimizer, and AI-generated posts |
Pricing Public entry-level price | Public grid: Free, Starter €39/month excl. tax (€29 billed annually), Pro €119/month excl. tax | Free plan, then €29/month, upfront pricing |
Up Review reports a 4.9/5 rating on Google (the vendor's own figures) and claims more than 400 business customers, with a stated boost of 3 to 5 times more reviews. Few independent third-party reviews (Trustpilot, Capterra) are available to cross-check. It's a solid tool, very close to OpenAvis; the decision hinges on the specific features you need (filtering and a widget with OpenAvis, prize giveaways and AI replies with Up Review).
Up Review publishes a public pricing grid: Free at €0/month (1 QR code, 50 scans/month), Starter at €39/month excl. tax (€29/month excl. tax billed annually), and Pro at €119/month excl. tax (€89/month excl. tax billed annually), which adds the prize giveaway. OpenAvis also shows upfront pricing (Free plan, then €29/month), so both are transparent and closely matched at the entry level.
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Choosing between Up Review and OpenAvis comes down to your priority. If you want negative review filtering before publication, a review widget for your website, and an AI analysis of your local visibility, OpenAvis has the edge. If you'd rather have prize-giveaway gamification and AI-written replies to reviews, Up Review makes sense. Both are French, both use public pricing, and both are closely matched on basic collection.
Public pricing
Plans and add-ons shown right on the pricing page, no quote to request.
Set up in 5 minutes
Account created and QR code generated with no technical skills.
QR code and email collection
Reach your customers at the right moment, with no manual action.
Automated email sequences
Personalized post-visit follow-ups, generated by AI.
AI review analysis
Recurring themes and an action plan generated by Claude.
Website widget
Your reviews shown on your site with a single line of code.
Reporter Space
Get fake negative reviews left by third parties taken down.
Public pro page
A showcase mini-site on top of your Google Business Profile.
See how OpenAvis stacks up against other review management platforms.