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The short answer
GMB Club is a broader French suite than OpenAvis: on top of reviews, it posts to social media and runs an SEO blog, starting at €59/month per location. OpenAvis focuses on reviews, with negative review filtering and a public pro page, at a lower entry price (Free plan, then €29/month).
GMB Club uses AI to centralize Google review responses, posting across seven social networks, SEO article writing on a connected WordPress blog and Google Business Profile optimization. It is a broad marketing suite priced per location (from €59/month), a good fit if you want to run social media and SEO content alongside your reviews. OpenAvis has a tighter scope built around reviews: collection, negative review filtering before publication, a widget and a public pro page - at a lower entry price and with a more complete free plan.
VS
| Criteria | GMB Club | OpenAvis |
|---|---|---|
Entry price (single location) Monthly cost for a single location | Very limited free account, then €59/month per location | More complete Free plan, then €29/month |
Social media posting AI-driven distribution of social content | Automated posting across 7 networks, up to 32 posts/month | OpenAvis handles Google Business posts, not social media |
Automated blog and SEO articles Writing and publishing SEO content | Up to 16 SEO articles/month published to a connected WordPress blog | No blog module; the AI works on the Google Business Profile and GBP posts |
Negative review filtering before publication Catch unhappy customers privately | Uses AI to reply to reviews that are already published, with no interception before publication | Negative reviews caught privately before publication |
Public pro page (mini-site with no website) Hosted showcase page | Multi-location Store Locator, but no showcase page per location | Public mini-site like openavis.com/p/name, with no website needed |
Fake review reporting with tracking Get a fake review removed | Not identified | Dedicated Reporter Space with status tracking |
No verifiable independent third-party reviews (Trustpilot, Google) of GMB Club as a software vendor could be found publicly; the site shares client results without linking to external reviews. The product is feature-rich (AI reviews, social, SEO blog), but its value depends on whether you actually need social media and content on top of review management alone.
GMB Club offers a free lifetime account, but a very limited one (1 post/week, 20 AI responses/month), then a subscription starting at €59 per location per month, with volume discounts from the 10th location. OpenAvis offers a more complete Free plan for collection, then €29/month - a lower paid entry price.
Want to see the difference for yourself?
Try OpenAvis for free, no credit card.
Looking for an alternative to GMB Club, for an independent business focused on its reviews, usually means wanting the core (collection, responses, Google Business Profile) without paying for the social media and blog modules. OpenAvis focuses on reputation: review collection, negative review filtering, a widget, a public pro page and a Reporter Space, at €29/month versus a €59/month minimum with GMB Club.
Public pricing
Plans and add-ons shown right on the pricing page, no quote to request.
Set up in 5 minutes
Account created and QR code generated with no technical skills.
QR code and email collection
Reach your customers at the right moment, with no manual action.
Automated email sequences
Personalized post-visit follow-ups, generated by AI.
AI review analysis
Recurring themes and an action plan generated by Claude.
Website widget
Your reviews shown on your site with a single line of code.
Reporter Space
Get fake negative reviews left by third parties taken down.
Public pro page
A showcase mini-site on top of your Google Business Profile.
See how OpenAvis stacks up against other review management platforms.