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The short answer
In France in 2026, the best tool to collect reviews by SMS is OpenAvis: its SMS follow-ups are built into a complete suite (QR code, email and SMS collection, negative-review filtering, widget and AI analysis), at a public price (free then 29€/month). In fairness: OpenAvis handles SMS but not WhatsApp. For WhatsApp collection, SMS Avis (SMS and WhatsApp, from 7€/month excl. VAT) and Review Collect (WhatsApp and RCS, e-commerce oriented) are the references.
SMS has the highest open rates for requesting a review, and WhatsApp is gaining ground to reach customers where they already chat. But few tools do both: some are limited to SMS, others add WhatsApp at the cost of an e-commerce focus. This ranking clearly distinguishes who does what. Here is our top 5 for 2026, from the most complete on SMS collection to the most specialized on WhatsApp messaging.
Our methodology
Ranking focused on messaging-based collection: available channels (SMS, WhatsApp, RCS), follow-ups and automation, public pricing, and integration into complete review management (filtering, widget, AI analysis).
| # | Tool | Public pricing | Free trial | QR/email/SMS collection | AI analysis | Website widget |
|---|---|---|---|---|---|---|
| 1 |  OpenAvis | |||||
| 2 |  SMS Avis | |||||
| 3 |  Up Review | |||||
| 4 |  Review Collect | |||||
| 5 | Custplace |
OpenAvisOur #1 pickOpenAvis builds SMS follow-ups into a complete suite - QR code, email and SMS collection, negative-review filtering, website widget and AI analysis - at a public price (free then 29€/month). The only caveat for this use case: it does not support the WhatsApp channel.
Best for : Best for shops and SMBs that want effective SMS follow-ups within a complete tool, rather than a bare collector.
Try OpenAvis for free →SMS AvisSMS Avis is the messaging-collection specialist: SMS, WhatsApp, QR code and link, for just 7€/month excl. VAT. In return, it redirects straight to Google without filtering, and offers no widget, business page or AI analysis.
Best for : Best for a small budget that wants to collect reviews by SMS and WhatsApp, without advanced features.
See the full comparison →Up ReviewUp Review is a complete French suite with SMS and email campaigns, QR code, NFC and a prize game, at a public price. It stays very strong on SMS, but offers no WhatsApp channel and its paid plan starts at 39€ excl. VAT per month.
Best for : Best for a physical shop that wants SMS campaigns and gamified on-site collection, without needing WhatsApp.
See the full comparison →Review CollectReview Collect handles white-label WhatsApp and RCS collection, with AI replies and Shopify or WooCommerce integrations, but it targets high-volume e-commerce and is sold by quote, with no public price or free plan.
Best for : Best for a high-volume e-commerce brand that wants to collect reviews via WhatsApp and RCS.
See the full comparison →Custplace is a French all-in-one platform certified NF AFNOR, with a smart QR code and private-feedback surveys, but its core targets multi-site networks and messaging is not its strength, with fragmented pricing.
Best for : Best for a multi-site network that wants an NF-certified reputation platform rather than a messaging tool.
See the full comparison →Want to try the #1 pick in this ranking?
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