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The short answer
PopScore is broader on the marketing side (AI replies to reviews, SMS marketing, games, loyalty) but starts at €30/month per location with no free plan. OpenAvis focuses on Google reputation (collection, filtering, listing optimization) with a free plan, then €29/month. The key difference: PopScore replies to reviews with AI, OpenAvis doesn't.
PopScore is a French solution that combines two halves: Google review management (AI replies via ChatGPT, collection via Mirror Pages, filtering) and a full marketing/loyalty layer (SMS campaigns, interactive games like wheel of fortune, a tablet-based loyalty program, referrals). Its specialty against OpenAvis is AI replies to reviews. OpenAvis is more focused on Google reputation and visibility (listing optimizer, GBP posts, public pro page) and offers a free plan, whereas PopScore starts at €30/month.
VS
| Criteria | PopScore | OpenAvis |
|---|---|---|
AI replies to reviews Automatically generating replies to reviews | A flagship feature: replies generated by ChatGPT in under 2 seconds, semi-automatic mode | OpenAvis doesn't offer AI replies to reviews. That's PopScore's edge on this point |
Multichannel review collection QR code, link, email, SMS | Collection via Mirror Pages (QR code or link) and delivery by SMS | Collection via QR code, email, SMS, and link, with AI email sequences and a QR kit |
Smart review filtering Positive to Google, negative kept private | Ratings of 4/5 or higher redirected to Google, lower ratings kept internally | Equivalent filtering: positives to Google/Trustpilot/Tripadvisor, negatives kept private before publication |
AI-driven Google Business Profile optimization and posts Listing optimizer, GBP posts | Connects to the Google listing (review sync) and gives an AI analysis, but no optimizer or GBP posts | AI visibility analysis, Google Business Profile optimizer, and AI-generated GBP posts |
Marketing and customer loyalty SMS marketing, games, loyalty, referrals | A strength: SMS marketing (8 triggers), interactive games, tablet-based loyalty, referrals, AI calendar | OpenAvis focuses on Google reputation and visibility; no loyalty, games, or SMS marketing |
Pricing accessibility (free plan) Free plan and no contract | No contract, but no permanent free plan: a 7-day trial, then from €30/month per location | Free plan, then €29/month, no contract and no code |
PopScore is a complete fit for a business that also wants to engage its customer base (SMS marketing, games, loyalty) on top of managing its reviews, with genuine AI replies to reviews. Its limits against OpenAvis: no permanent free plan, no Google Business Profile optimizer or AI-generated GBP posts identified, and per-location pricing that adds up fast across multiple sites.
PopScore has no permanent free plan: a 7-day trial, then three plans per location, Essentiel at €30/month, Business at €60/month, and Entreprise at €90/month (€24, €48, and €72/month billed annually, respectively), with sliding discounts starting from your 2nd location. OpenAvis offers a Free plan, then €29/month.
Want to see the difference for yourself?
Try OpenAvis for free, no credit card.
Looking for an alternative to PopScore as a business focused on its Google reviews means wanting collection, filtering, and listing optimization without paying for the marketing/loyalty layer. OpenAvis delivers all of that, with a free plan to get started and an AI-powered Google Business Profile optimizer that PopScore doesn't have.
Public pricing
Plans and add-ons shown right on the pricing page, no quote to request.
Set up in 5 minutes
Account created and QR code generated with no technical skills.
QR code and email collection
Reach your customers at the right moment, with no manual action.
Automated email sequences
Personalized post-visit follow-ups, generated by AI.
AI review analysis
Recurring themes and an action plan generated by Claude.
Website widget
Your reviews shown on your site with a single line of code.
Reporter Space
Get fake negative reviews left by third parties taken down.
Public pro page
A showcase mini-site on top of your Google Business Profile.
See how OpenAvis stacks up against other review management platforms.