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The short answer
In Belgium in 2026, buying or selling fake reviews is a misleading commercial practice banned by article VI.100 of the Code of Economic Law (points 25° and 26°), which transposes the EU Omnibus Directive and is enforced by the FPS Economy (Belgium's federal economic authority) through its Economic Inspectorate. Fines can reach 4%, or even 6%, of a company's annual turnover, on top of Google removing the reviews and banning the listing - Google took down 240 million fraudulent reviews in 2024. The five platforms below - achatavis.com, achat-avis-trust.com, Followerzoid, BuyReviewz and ReputationPlug - should be avoided. The only safe path is to collect genuine reviews from real customers: that is what OpenAvis does, legally, via QR code, email and SMS, from €29/month.
Inflating your Google rating by buying reviews can look like a tempting shortcut. In Belgium, it is a losing bet: the practice is a misleading commercial practice banned by the Code of Economic Law, detected by platform algorithms and sanctioned by the FPS Economy, not to mention Google removing the reviews. This ranking lists the five most common fake-review platforms, why they are dangerous and what you actually risk. At the end, a legal alternative with OpenAvis.
Why avoid them
Ranking based on how dangerous each platform really is under Belgian law: illegality under article VI.100 of the Code of Economic Law, risk of sanction by the FPS Economy, and removal of the reviews or a ban on the listing by Google. The more prohibited practices a platform stacks up, the higher it ranks.
achatavis.com sells fabricated Google reviews, presented as "real, verified profiles" but with no link to a genuine customer experience. Many buyers pay without ever seeing the promised reviews, or watch Google delete them within days, with no refund. The site is often hosted abroad, with unclear legal information.
What you are risking : You risk a penalty from the FPS Economy for a misleading commercial practice (a fine of up to 4% to 6% of annual turnover), a ban on your Google listing and the total loss of your payment.
See the detailed analysis →achat-avis-trust.com sells fake Trustpilot reviews presented as posted from "real accounts," with residential IPs and delivery in 24 to 72 hours. Trustpilot detects these patterns (mass account creation, review bursts, similar wording), removes the fake reviews and can flag the business publicly.
What you are risking : You risk having the paid reviews removed, a fine from the FPS Economy under article VI.100 of the Code of Economic Law, and a damaged reputation from a public Trustpilot warning.
See the detailed analysis →Followerzoid is an English-language offshore shop that sells fabricated reviews on Google, Trustpilot, Facebook, Yelp, Tripadvisor and Amazon - and, more seriously, negative reviews you can order against your competitors. These practices violate platform rules and Belgian law.
What you are risking : You risk a penalty from the FPS Economy for a misleading commercial practice and, if you order negative reviews against a competitor, action for commercial disparagement and unfair business-to-business market practices.
See the detailed analysis →BuyReviewz sells custom-written 5-star Google reviews, delivered gradually (drip-feed) over several weeks to simulate a natural influx. This sophistication does not fool Google's AI detection, which spots accounts with no history and geolocation inconsistencies.
What you are risking : You risk having the reviews removed despite the staggered delivery, a fine from the FPS Economy of up to 4% to 6% of annual turnover and a ban on your Google listing.
See the detailed analysis →ReputationPlug combines two risky practices: selling fake Google, Yelp and Trustpilot reviews, and promising to "remove" negative reviews. Yet Google only takes down a genuine review through an official report: no removal is guaranteed, and selling reviews remains illegal in Belgium.
What you are risking : You risk a fine from the FPS Economy under article VI.100 of the Code of Economic Law, a ban on your listing, and paying for a review removal that will never happen.
See the detailed analysis →The legal solution: OpenAvis
Instead of buying fake reviews (illegal and penalized), OpenAvis collects genuine reviews from your customers: QR code, email and SMS, negative review filtering and AI analysis, at public pricing with no commitment.
Create my OpenAvis account →Find the best tool for your industry and your needs.